Session Summary: PR 101 – Key things you need to know

Posted in Session Summaries on November 11, 2009 by Alex K

This afternoon, two PR managers from my team presented a session on Public Relations with tips on engaging with the media and improving company image. Topics included how to identify the right publications to target, the do’s and don’t of writing news releases, interview speaking tips, leveraging social media and much more.

As an example, they listed ground rules for engaging with the media:

  • Know media’s business; know your audience
  • Read their publications; read their stories
  • Know their audience: consumer, business, specialty
  • Build relationships

Overall, it was a fun and interactive session!


Summit Presents: A Night at the Georgia Aquarium

Posted in Conference Event on November 11, 2009 by Monisha

Summit attendees at the Georgia Aquarium

Sage Summit attendees spent Tuesday evening basking in the blue glow of an undersea world during Summit Presents: A Night at the Georgia Aquarium.

Sage customers enjoyed cocktails and a delightful dinner, including pasta, roasted root vegetables, chopped salad and much more, courtesy of Wolfgang Puck’s.

Best of all, customers were able to network with Sage executives, as well as people from their own or other industries. Summit attendees tell us again and again that this access to Sage experts and peers is one of the most important benefits of attending Sage Summit.

Healthcare EDI educational sessions a hit

Posted in Session Summaries on November 11, 2009 by Monisha

If you’ve followed the healthcare debate at all, you’ve heard how difficult it can be for physician practices to collect on a patient’s insurance – even for covered services. The complexities of coding, different insurance carrier requirements and more all conspire to cause a claim to come back DENIED – in which case the practice must start all over again.

 Sage and our partners, including Emdeon Business Services, offer a variety of tools that help the practice administrator or billing staff reduce the number of denied claims, maximize their claims success and reduce their days in accounts receivable.

 For example, Mark Martin, Senior Director for EDI product management, and Emdeon hosted an educational session on a free service, Vision for Claim Management. This service gives practice professionals detailed insight into their claims status at every step of the process.

 Other popular sessions include Revenue Cycle Management for Community Health Centers (CHC), EDI Update on Regulatory Issues and Migrating to Sage Intergy and Sage Intergy EHR.


Customer Interview with Liza Valerio

Posted in Customer Interviews on November 11, 2009 by Alex K

Liza Valerio with Epes Carriers Inc., a  transportation holding company with multiple subsidiaries located in Greensboro, North Carolina  is the largest private trucking  company in North Carolina.  Liza uses Sage FAS to help keep track of all the trucks and trailers that the company owns.

The company finds Sage FAS especially helpful when it comes to ‘impaired assets’ – trucks and trailers that are not being used. With Sage FAS they can easily track which trucks are being used and which aren’t.

Overall, Liza really likes how Sage runs its products and is especially happy with technical support that returns her calls immediately and provides solutions within a few hours.

Todd Richards of Entertainment Lighting Services Inc. – Sage Customer Award Winner (Innovation)

Posted in Customer Interviews with tags , , on November 11, 2009 by ryanzuk

Todd Richards, Chief Financial Officer for Entertainment Lighting Services, Inc. discussed his business and shared some thoughts about the Sage Summit customer conference here in Atlanta this week.

Entertainment Lighting Services rents and sells lighting equipment used to support television, theatre, film and red carpet media events. A time-elapsed video of ELS assisting with setup of the Late Nite with Conan O’Brien stage is available here.

Entertainment Lighting Services received a Sage Customer Award this week in the Innovation category for its use of Sage MAS 500 Enterprise Resource Planning. Noteworthy among the company’s accomplishments with Sage MAS 500 are reducing inventory shrinkage by 50% and month-end closing process from four weeks to five days.

Richards says one of his most memorable experiences with Sage is the amount of time he doesn’t have to spend with support, and when he does need something he appreciates the knowledge of his Sage business partner, Information Integration Group, Inc.

As for Sage Summit, Richards has benefited from the general business sessions this year, having focused on attending specialized classes last year. He also participated in some round table discussions this year which were helpful for networking with other Sage customers and hearing how they are managing  business challenges similar to his own.

Session preview: building your personal brand

Posted in Conference Update on November 11, 2009 by aimeeertley

No matter who you are or what you do, you have a personal brand.  Geni Whitehouse, well-known speaker, former Sage VP, published author of “How to Make a Boring Subject Interesting,” and entrepreneur/principal with Even a Nerd Can Be Heard, will be presenting a session on building your personal brand (BB07), tomorrow morning at 9:45.

I had the chance to talk with Geni briefly this afternoon about her session, “One of the best examples of personal branding that I’ve seen is actually a Sage customer, here at the conference.  They’re actually wearing their product on their heads, and they’ve gone viral here at the conference, getting others to wear their product on their heads- it’s brilliant!  The bottom line is that every single interaction is an opportunity to spread your brand, and that’s what they’re doing.”

According to Geni, the keys to establishing a personal brand are:

  • paying attention
  • networking
  • knowing what you want people to remember
  • being remarkable in some way, eg: the name of your company, bright colors, a cool purse, outfit, etc.

Once you’ve covered the basics, then you need to:

  1. Know your strengths and weaknesses- determine your unique selling proposition
  2. Have a personal tagline
  3. Be interested and curious in others, and go from there!

To find out more, check out Geni’s session, her Web site, or follow her on Twitter.

Not Your Typical General Session: real-time connection with customers

Posted in Session Summaries on November 11, 2009 by aimeeertley

In the opening general session last night, we kicked off with something a little different.  Instead of the classic, lecture-style seating, the audience sat at tables organized by product line, encouraging users of the same product to interact and talk about their experiences– the interaction didn’t end there!

Kicking off the general session, SBS Marketing EVP Susan Searle asked the audience to keep out their cell phones and blackberries, vs. putting them away, then proceeded to ask the audience a series of questions, to which they texted responses.  Topics ranged from who had been using Sage products the longest (a seller of Hops for 23 years, and another customer at 25 years), to the business that had been operating the longest (an Indian Tribe around for 220+ years), plus one table that has been using Sage products collectively for 262 years!

Next up, Sage Business Solutions president Jodi Uecker-Rust welcomed the audience to Summit and invited them to get the most out of the conference:  learn, build relationships, and make memories.  She also talked about three trends on which Sage is focusing:  mobile workforce, social media, and business intelligence.

Sage is doing some cool things on the mobile workforce front, including the recent announcement of Sage Product Lifecycle Management, with more to come.

Jodi polled the audience regarding social media:  under 40% of the attendees use Twitter, but nearly 80% are on Facebook.  Who knew?   She referenced the various Sage product communities, and talked about how Sage is connecting with customers on Twitter, highlighting a recent interaction with accounting student Andrew Yellis, who says that Sage is, “hip to the funk.”

No matter the interaction, you can’t get much better than that!