Session Summary: PR 101 – Key things you need to know

This afternoon, two PR managers from my team presented a session on Public Relations with tips on engaging with the media and improving company image. Topics included how to identify the right publications to target, the do’s and don’t of writing news releases, interview speaking tips, leveraging social media and much more.

As an example, they listed ground rules for engaging with the media:

  • Know media’s business; know your audience
  • Read their publications; read their stories
  • Know their audience: consumer, business, specialty
  • Build relationships

Overall, it was a fun and interactive session!


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