Session preview: building your personal brand

No matter who you are or what you do, you have a personal brand.  Geni Whitehouse, well-known speaker, former Sage VP, published author of “How to Make a Boring Subject Interesting,” and entrepreneur/principal with Even a Nerd Can Be Heard, will be presenting a session on building your personal brand (BB07), tomorrow morning at 9:45.

I had the chance to talk with Geni briefly this afternoon about her session, “One of the best examples of personal branding that I’ve seen is actually a Sage customer, here at the conference.  They’re actually wearing their product on their heads, and they’ve gone viral here at the conference, getting others to wear their product on their heads- it’s brilliant!  The bottom line is that every single interaction is an opportunity to spread your brand, and that’s what they’re doing.”

According to Geni, the keys to establishing a personal brand are:

  • paying attention
  • networking
  • knowing what you want people to remember
  • being remarkable in some way, eg: the name of your company, bright colors, a cool purse, outfit, etc.

Once you’ve covered the basics, then you need to:

  1. Know your strengths and weaknesses- determine your unique selling proposition
  2. Have a personal tagline
  3. Be interested and curious in others, and go from there!

To find out more, check out Geni’s session, her Web site, or follow her on Twitter.


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